Diddy reportedly expanded his business and ventured even further in spirits market. After turning Ciroc Vodka into a $100 million franchise, the mogul reportedly partnered with DeLeon Tequilla, a spirit launched by Brent Hocking and introduced to the U.S. market on Cinco de Mayo in 2009. Diddy reportedly celebrated his new deal on his private New Years Eve bash at his mansion in Miami’s Star Island where he served bottles of the beverage. DeLeon Tequilla is made in Guanajuato, Mexico. The high end liquor goes for between $140 to $825 a bottle.