In what some see as the champagne house’s attempt at making bubbly more accessible to the general public, the new vending machine at London department store Selfridges dispenses blinged-out mini bottles of bubbly, bedecked with 350 deco-inspired Swarovski mini crystals.
The machine is located in the store’s Christmas section, where shoppers can stock up on 200 ml bottles for £18 ($29) for the holidays.
It’s the latest luxury product to find its way into an automatic dispenser at a time when consumers demand convenience and customer service is becoming increasingly automated.
This spring, Selfridges also debuted a vending machine that sold Chanel mascaras for a limited time.
Last year, the world’s first caviar vending machine debuted in the US for customers with haute snack cravings that go beyond candy bars and chips.
The Beverly Hills Caviar machine dispenses containers of caviar along with all the accoutrements needed to throw a caviar fete, including blinis, truffle oil, Mother of Pearl plates and spoons and gourmet salts.
Courtesy of http://www.Luxuo.com