Burberry will be opened its largest store with three levels in Shanghai’s Kerry Centre in the Asia Pacific. Burberry will host an event on April 24 that is designed to be an “immersive” journey through Burberry’s world. A “parallel experience” of the event will be created for WeChat users. Following the launch event, Burberry will hold its Burberry Acoustic events – live musical performances inside the store. The store will also carry an exclusive, limited-edition collection of men’s and women’s ready-to-wear and accessories, including a limited-edition trench coat to celebrate the launch.

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