Lyft is a privately held, San Francisco–based American transportation network company. The company’s mobile-phone application facilitates peer-to-peer ride sharing by enabling passengers who need a ride to request one from available “community drivers”. Lyft’s tagline is “your friend with a car” and the company claims that its service generally costs about 30% less than the price of a similar-length cab ride. Lyft drivers are distinguished by a pink, fuzzy mustache placed on the front of their vehicle.

As of April 2014, Lyft operates in 60 US cities, including San Francisco, Los Angeles, San Diego, Sacramento, Seattle, Chicago, New York City, Washington D.C., Boston, Charlotte, Denver, Dallas, Atlanta, Baltimore, Phoenix, Minneapolis/St. Paul, St. Louis, Columbus, Indianapolis, Nashville, and Pittsburgh

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