Gail Federici – “The Mother of Invention” Strikes Again With Color Wow

Gail Federici (CEO, Federici Brands) is known for building some of the most iconic, industry-altering beauty brands. Her success can be attributed to her ability to identify unmet consumer needs and create first-of-a-kind, effective solutions to the most pervasive beauty problems.
Gail’s journey in the beauty industry began in 1989 when she teamed with renowned British hair stylist, John Frieda. They changed the way hair care products were marketed and merchandised, creating the first complete “prescriptive” ranges for frizzy and blonde hair.

When they sold their company in 2002, Federici, a serial entrepreneur, created Federici Brands, which has blossomed into a multi-million dollar business and a launching pad for the game-changing Color Wow line. Color Wow was meticulously and strategically engineered to address and correct every glitch, flaw and fail associated with hair color and highlights – from puffy, dry texture, to dulling and fading, to brassiness, darkening and discoloration…even dreaded roots. Color Wow’s hero product, Root Cover Up, has won an unprecedented 22 beauty industry awards.
With her refusal to follow convention and her relentless pursuit of innovation, Gail Federici is not only leaving an indelible mark on the beauty industry, but on the lives of consumers as well.
http://federicibrands.com