Since joining in 1999, our Design Director, Ian Callum has brought an inspiring set of values to the creation of our new cars – “beauty of line and purity of form”. This approach may explain why Ian received an award for automotive interior design and the F-TYPE was a World Car Design winner.
PERFORMANCE AND BEAUTY
A lightweight aluminum structure with high torsional rigidity is the ideal platform for F-TYPE and XJ- as both are designed to deliver sports car performance. Aluminum construction is fundamental to the way these cars perform, handle and feel. But also how they look. Aluminum allows our designers to create lines that mirror those from their initial sketches.
COMFORT AND THEATRE
Ian Callum explains Jaguar’s approach to the cars’ interiors: “We set out to create interior environments that not only work well, but create a sense of theatre and occasion.”
Details like deployable door handles that invite you inside, a shifter that rises to greet you, and active center air vents that awaken as the engine does, make every driving experience a dramatic one – before the pedal is even pushed.