JAY Z is at it again with expanding his business portfolio and this time he brought some partners with him like Beyonce, Rihianna, Kanye West and more. The new business is called “TIDAL”, which is a High fidelity music streaming service that give you a hifi quality of music better than the other streaming sites.  Jay Z says he isn’t in competition with spotify or any other streaming site. TIDAL will stand alone and bring to the table only what it can.  TIDAL is created by the artist for the artist with service such as streaming, selling music, watching videos etc. Its fresh and new to the world so we shall see where this site goes from here. With all of these powerful popular artist supporting TIDAL i can seen it being a flop. JAY Z has been successful with almost everything he touches so TIDAL has a high possibility to be next.