Victor Herrero is now the new CEO of Guess Inc replacing the co-founder Paul Marciano. Herreo’s history speaks for itself and makes him extremely qualified. His experience consist of working for Inditex Group via Asia and Europe, handling brands such as Zara and Massimo Dutti.
Gucci has made almost half of their revenue overseas specifically in the Asia and European region. Guess is looking to increase market share and excel in the revenue department being that they were down 8% revenue for 1st quarter sales. This new move in the CEO department may be just what the need to increase the numbers where they see fit.