APPLE MUSIC has had a great kick off launch being they have received 11 million sign up subscriptions. Apple has always been a powerhouse brand in the technology world as a whole. They have recent brought aboard several big names that will definitely draw major awareness to the brand like Drake, Elton John, Dr.Dre, Q-Tip, Pharrell Williams, Jaden Smith, A-Trak and more. Dr.Dre is doing the first big launch exclusively on Apple Music when he debuts his “Compton” Album which is a soundtrack to the “Straight Outta Compton” movie about the legendary super rap group N.W.A. So the cross marketing should be an amazing draw to the brand. This album has already reach 300,000+ pre-orders, so that lets you know the magnitude of his popularity. Also Drake is allegedly suppose to release his next album exclusively on Apple Music. Once again Apple has done a great job with their music services collectively.