Microsoft recently locked in a deal with the NFL to use their Tablets through out the seasons for $400 million. The issue is that commentators have been referring to the tablets as Ipads which is made by Apple. Microsoft has built a huge brand and would definitely like the NFL’s commentators to get the name correct for advertising purposes. That’s a lot of money to keep calling tablets by the wrong name. Head Coach of the New England Patriots has been seen using them on the sidelines. Microsoft continually reaches out to NFL to make sure they are getting the names correct.