Last year, the sneaker industry raked in about $34 billion in the U.S. alone, Mr Basketball himself Michael Jordan’s brand took a share of those profits $2.6 billion while growing their sales approximately 17%. The Jordan brand has elevated it status from just a basketball athletic shoe to a Lifestyle branded shoe. The sneaker phenomenon has been the forefront of the sales of Jordans revenue. With the Jordans signature shoes being released with only a limited edition of stock, the supply never meets the demand is a strategic move which seem to work within the sneaker industry. Its alleged that Jordan raked in $100 million just last year in 2014 more than his $95 million contractually made total in his 15 years playing basketball with the NBA. So Jordan is doing extremely well after he hung up his basketball shoes but his legacy seems to keep growing.