CEO of Snap Chat, Evan Spiegel and Bobby Murphy have recently raised $538 million this past May, which brings the value of the company to $16 billion. Snap Chat has introduced an In-app purchase called Replays which is a selfie filter. Replays is priced at 3 for 99 cents, while getting a free replay once a day. Also Snap Chat has released an animated filter tool called “Lenses” which has cool filters, sound and graphics for your personalized selfie. They are not looking to stop anytime soon as you can see by expanding their brand with all these cool new expansions. Look for new tools from Snap Chat soon.