KD + NEFF

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The Partnership between NBA superstar Kevin Durant & NEFF has been a great collaboration with a lot of fun ideas and creative concepts. The have came up with a new “underwear” line which Durant has said “Are the most comfortable pair of underwear I have ever worn”. The pattern and design graphics are straight out of Durant head. He was extremely hands on with the process of this business venture coming together. Its a lifestyle brand which Durant and NEFF can really be proud of. Released date was last Friday, Sept. 25th at the Foot Locker location in Herald Square, NY. The Neff & Durant underwear collection will become available exclusively at nationwide Foot Lockers starting Oct. 22, with their boxer briefs ranging from $19.99 to $29.99, which is very affordable for everyone.


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(photo by slamonline.com)

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