Pharrell reacquires BBC


Pharrell Williams has always been a fashion forward person with stylish pieces and clothing lines under his belt. Remember his Billionaire Boys Club and Ice Cream clothing lines that he had back in 2005, well they both did extremely well and took off into the mainstream. After that transition of the brand Pharrell stepped back and put his attention elsewhere. Well the revival of Pharrell with BBC and Ice Cream clothing is a reality becuase he has allegedly bought 50% stake back into the brand. He will be in full control of the direction of the brands imaging and forward direction. It’s great to see Skateboard P back in the mix and leading the next phase of BBC and Ice Cream.

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