
BEVERLY HILLS, CA – JULY 18: Professional basketball player Kobe Bryant speaks onstage at the “Kobe Bryant’s Muse” panel during the El Rey Network portion of the 2014 Summer Television Critics Association at The Beverly Hilton Hotel on July 18, 2014 in Beverly Hills, California. (Photo by Frederick M. Brown/Getty Images) ** OUTS – ELSENT, FPG – OUTS * NM, PH, VA if sourced by CT, LA or MoD **
Kobe Bryant recently played his last game in a legendary stellar 20 year NBA career for the world famous Los Angeles Lakers. In his last game he scored a record breaking 60 points to leave his name up in the rafters as one of the best to ever play professional basketball. He is a true professional who has aligned himself with some of the powerhouse brands in the world like Nike, Sprite and Mc Donald’s. Of course with his athletic career ending, Bryant had to set off his post-basketball career as a true business man by setting up KOBE Inc.
This company was created by Bryant to do all of his partnerships, create brands and all financial endeavors under this umbrella. Recently Kobe Inc put in trademarks for multiple words and phrases that then Kobe Bryant brand will capitalize off of. For example the words “HeroVillain,” “Create Forever,” “Dream Epic,” and “Friends Hang Sometimes, Banners Hang Forever” and most recently a week ago the word “Black Mamba”, which he trademarked for everything from sneakers to all athletic wear. Bryant is a true professional and will display that as he continues to grow Kobe Inc to fortune 500 company one day.