Roc Nation has made a huge impact on the music industry from management, record deals, distribution, sports management, and much more. This powerhouse has some of the biggest artist under their umbrella in one way or another like Rihanna, J Cole, Neyo, Kevin Durant, Jahlil Beats, Beyonce and many more. As of June 8th, 2016 Roc Nation Latino is the new imprint of this powerhouse. This division will focus on building a huge latino market and signing latino artist to expand the Roc Nation brand globally. Latino artist Romeo Santos will serve as the CEO and his longtime manager Johnny Marines will lead as the President of the label. Jay Z is definitely making big moves with this partnership with Santos. This is untapped market for Roc Nation to get involved in. The latin culture has a huge upside to the entertainment industry as well as sports and entrepreneurship.