Rihanna is at it again aligning herself with one of the powerhouses in the fragrance industry Parlux Ltd to produce her new line of perfume called “Crush”. The design of the bottle is a very detailed and eye popping bottle which was truly inspired off of the “RiRi” designed bottle.

Crush will be in available in August 2016 at all the fine upscale retailers ranging from $20 -$60 depending on the size of the purchase. Rihanna has done a fabulous job again with this beautiful package. She is truly a global icon musically and branding wise. We look forward to smell the exotic scent of Crush this summer.

SOURCE Parlux Ltd.